WTF: “Natural Flavors” From a Beaver’s Butt?

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Are your food's natural flavors from a beaver's behind?

Why do food companies list “Natural Flavors” as an ingredient?

Probably because it sounds more appetizing than “Flavor Extracted From A Beaver’s Ass.”

For some unknown reason, the largest food flavoring company in the world recently revealed a number of revolting secrets to CBS News. Among other things, the story confirmed that

“natural flavors come from nature, but not necessarily from what the label implies. For example, strawberry and vanilla flavor can come from the gland in a beaver’s backside.”

That gland is filled with Castoreum, described on Wikipedia as the “yellowish secretion of the castor sac in combination with the beaver’s urine.” According to a study published in the International Journal of Toxicology, the substance has been “used extensively in perfumery and has been added to food as a flavor ingredient for at least 80 years.”

Bottom line

The bottom line is, natural flavors can come from anything in nature, no matter how grotesque. Artificial flavor, meanwhile, refers to a chemical additive that is 100 percent man-made, from scratch. These food flavors are designed from the ground up to be irresistible, addicting, and short-lived, to ensure that once we pop, we can’t stop.

Watch for more information

You can watch the stunning report from 60 minutes and learn a whole lot more about the food flavor industry below.

Written by Green Dude Blake Buford

Bonus:

Here’s the latest episode of The Green Divas Radio Show for more on green and healthy living… 

Listen to the latest Green Divas Radio Show—and other green and healthy living podcasts—daily onGDGDRadio.com (or get the GDGD Radio app)! Green, free radio!

Asst. Ed. Green Diva Grace / Image via ShutterStock

Conscious Consumer, Featured, GD Ticker, Green Divas Foodie-Philes

About the author / 

HoneyColony

HoneyColony's mission is to unite the growing number of people adopting healthy lifestyles and seeking to cut through the hype and claims about natural products and remedies. With a little help from leading health experts and top-notch journalists in the field, community wisdom determines what works and what doesn’t. Visit them at HoneyColony.com. Save 10% when you enter Divabee at checkout!

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