This is one of GD Jen’s ideas in action . . . while we love the new gadgets and getting new clothes, we don’t talk enough about buying less NEW stuff and sharing what is already produced. 

So often, when I clean out my closet, I find clothes that have barely or never (sadly) been worn. Consigning is great, but I’ve found it to be a lot of work for very small return. I usually donate my clothes and feel good about it. However, BigWardrobe.com is one of the new online clothing swaps that is making it easier to trade and share or cash in on unwanted clothes and other items that are worth swapping.

This is such a Green Diva thing . . . We’re thrilled to be talking to the co-founder of BigWardrobe.com, Jamie Hutchinson, who will be calling in from the UK tonight.

Don’t miss tonight’s show and learn more about sustainable fashion frugality!

Tune in and turn on a friend!
Thursday, June 10, 2010
7 – 8pm EST
HomeGrownRadioNJ.org

This is fabulous, natural apparel — great for running (supposedly doesn’t get stinky, but I haven’t tested that aspect yet). Really great for NY weather and the base layer offers protection for those winds coming off the Hudson.

Icebreaker is an extremely sustainable sports apparel company based in New Zealand. Most of the clothing is made from merino wool and when you purchase Icebreaker products, you get to meet your sheep! Read more about Icebreaker . . .

I have no idea how they will do this, but if you bring your old synthetic running top with you, they’ll turn it into a reusable shoe bag for free!

Make sure to bring in this coupon to get this great discount.

Promotion starts today, October 5 and runs for a week until Monday, October 12.

See you there!

eat. blog. be merry.
gd meg

We have a great show planned for this week. Lots of relevant news (some of you will get the pun there).

We’ll be interviewing Galahad Clark, who is a 7th generation shoe artisan and CEO of Terra Plana and Vivo Barefoot footwear. Eco-shoes – and people some of these shoes are very hot!

Meanwhile, please go to the Green Divas Radio Show page on Facebook and become a fan!

Don’t forget – tune in, log on, listen up!

Every Thursday 7 – 8pm EST
HomeGrownRadioNJ.org


eat. blog. be merry!
GD Meg

Historically, the clothing manufacturing industry has served as the poster child for bad ethical behavior and unsustainable business practices. From sweatshops and unfair trade to the questionable materials used and shipped thousands of miles before landing in Wal-Mart.

Well, we are a demanding lot. ‘We’, the collective consumers in the US primarily, want lots of clothes, we only want them for maybe a year before tossing them, and we don’t want to pay much for them either. Over the past 10 years we have developed a hankering for fast fashion. Similar to fast food, fast fashion is quick, cheap and considered virtually disposable.

Some eye-popping facts about the garment industry:

According to the USDA, cotton is responsible for 25% of all the pesticides used in the US.

Due to the high demand and highly negative environmental impact of polyester and other synthetic textile production, the EPA under the Resource Conservation and Recovery Act has classified textile manufacturing facilities as ‘hazardous waste generators’.

According to the UN Commodity Trade Statistics database,

Chinese manufactured clothing accounts for 30% of the global apparel exports. I don’t have the statistics on how much of that comes to the US, but I bet it is a large percentage of that 30% and folks, that is a long carbon footprint. Not to mention that China does not have the same standards for industrial pollution we do . . . or for fair working conditions . . .

Pietra Rivoli, a professor at the McDonough School of Business at Georgetown University, surmised in her book The Travels of a T-Shirt in the Global Economy, that each year Americans buy 1 billion pieces of clothing made in China – that’s almost 4 items for each American!

The US National Labor Committee reports that some Chinese garment workers earn 12 – 18 cents per hour and work in dangerous and unhealthy conditions.

There is no way in a 500-word article to report all the various resources drained, toxins unleashed and how big and bad the giant carbon footprint of the industrial method to deliver fast fashion actually is. I’ll ask that you trust me on this or suggest doing further research on the topic. I’m more interested in talking about some of the innovators helping to make a dent of change in this industrial beast.

There are solutions!

Recycle. Reuse!
First of all, not enough can be said for the benefit of discovering your local consignment shop. My daughters and I have always been shameless used clothing lovers. Two clever moms created a booming franchise business called Milk Money, which offers used children’s clothing. It started as a way to create a solution for their own desire to share clothing with other mothers in their community and they ended up making a very chic environment within their stores that mothers and children enjoy lingering in.

Buy Local
Most of our clothes do a lot of travelling, which is not so good for the global carbon footprint. Whenever possible, find locally/regionally manufactured clothing. This may take a little homework, but some Internet sleuthing coupled with visits to small clothing stores may yield some interesting finds.

Know Where Your Garment Has Been
As I mentioned a few paragraphs ago, there is an increased demand for more sustainable clothing and there are thousands of innovators and entrepreneurs taking up the call to create eco-chic clothing that costs less in environmental and human terms. Maybe not so much less in terms of dollars, but as with any commodity, as the supply increases to meet the demand, the pricing will come down. Meanwhile, I’d rather have fewer garments that are thoughtfully made than a closet full of fast fashion.

Two notable companies have created transparency in their manufacturing chains and offer consumers a way to track the origins of their garment and its trip to their closet or drawer. There are probably many following suit, but these are ones that I have direct experience with in terms of reviewing their product and tracing the trail of the clothes they sent me:

· Icebreakers – Icebreaker CEO Jeremy Moon says sustainability has been a non-negotiable part of the company’s core philosophy since it was founded in 1994. Since then, Icebreaker has emerged as an innovator in merino-based outdoor layering systems, claiming to be the first apparel company in the world to source merino direct from growers. Icebreaker CEO Jeremy Moon says sustainability has been a non-negotiable part of the company’s core philosophy since it was founded in 1994. Since then, Icebreaker has emerged as an innovator in merino-based outdoor layering systems, claiming to be the first apparel company in the world to source merino direct from growers. (read my review of the Icebreaker hoodie and the Baacode)

· Bernardo Green – Bernardo Fashions has developed a sustainable clothing line, called Bernardo Green, which is an eco-friendly suede collection made of biodegradable materials. One of the things Bernardo Fashion is known for is being the innovator of washable suede. Bernardo sticks primarily to outerwear. Bernardo Green offers a ‘code’ which allows trackability of the garment and its entire journey. (reach my review of the awesome Bernardo Green suede jacket)Green Standards?

As I review more and more ‘green’ products these days, I’m kind of baffled that there isn’t more of a standardized rating system. I googled ‘green product standards’ and I found the Green Seal of course, which is great for paper products and cleaners. The EPA even has a database for information on environmental products and services – if you go there and you can figure out what the standards are and actually find product lists, please let me know! It’s a little confusing.

BuyGreen.com seems to have a rating system that works. It is a flexible system and offers an opportunity to become more educated about certain types of products and their inherent characteristics in terms of their basic product life cycle. It lends itself well to clothing products.

The four main categories are designed to rate a product from ‘cradle to grave’ and represent a product’s ‘basic lifecycle’. The categories used are: source material, manufacturing, use, and disposal. Every product offered on their website uses a rating box, which has all four of these categories represented by an icon. If the product meets or exceeds that category’s requirements, it will be displayed in color. If not, it is there, but in grey.

There is also a number rating for overall green attributes 1 – not so many: 100 – lots of good green attributes.

You can see an example of this on the image [at the top of this post]. Note that this hemp blouse, has a fairly good rating.

eat. blog. be merry!

GD Meg